09:00 – 09:10 Opening word and introduction of speakers, brief introduction of ways of access to Chinese market – Business Finland

09:10 – 09:40 How Chinese consumers get to know a new brand in the market? – GMA

09:40 – 10:00 Chinese consumer preference and how to cooperate with a business partner in China – New Sparkle Roll Group

10:00 – 10:10 Introduction of Finland National Pavilion project and its performance which can be an easy access to test the market – Business Finland

10:10 – 10:30 Q&A