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MK Aamukahviseura 22.4.2025: How agentic AI transforms marketing?
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Tuesday 22.4.2025 at 8.30–9.00

MK Aamukahviseura:

How agentic AI transforms marketing?

Guest speaker Bart de Peuter (CM.com)
 
Technical development is faster than ever, and AI is at the peak of it. The latest generation of AI is agentic, which means more interactions with customers, more conversational marketing, and more personalised customer experience. 
 
AI is now at the point where it not only gives ideas, but is capable of making decisions and performing actions. Agentic AI will soon change our buying behaviour and create a better customer experience for all of us. 
 
In this virtual MK Aamukahviseura session Bart de Peuter (CM.com) will show examples of how customer experience and the way we do marketing can change with agentic AI. He will also share inspiring customer service use cases, and explain how your customers can make even better purchase decisions based on personal recommendations made by modern AI tools.
 
In these 30 minutes, we’ll cover topics like:
‍📍 What are the next steps in marketing, customer service and e-commerce?
‍‍📍 How autonomous AI agents work, and what can they be used for?
‍‍📍 What do you need to start using agentic AI? 
📍 How customers find answers and make decisions through modern-day customer journey, and what this means to marketing? 
 
See you on Tuesday! 
The MK Aamukahviseura is a virtual morning coffee event organized by MarkkinointiKollektiivi, where inspiration is shared with changing guests for all marketing experts. There is a casual discussion about current events, topics and phenomena in the field of marketing.

The MK Aamukahviseura is open to anyone interested in the topic and participation is free of charge.
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Event information

Name MK Aamukahviseura 22.4.2025: How agentic AI transforms marketing?
Time Tuesday 22.4.2025, 8:30–9:00
Address TwentyThree
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