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Tuesday 29.4.2025 at 8.30–9.00
MK Aamukahviseura:
Understanding campaign performance – how to optimize reach in the siloed digital media landscape
Guest speaker Niels Skovmand (AudienceProject)
The fragmented media landscape challenges advertisers’ ability to get a proper overview of their digital campaigns performance. There are more channels than ever before, more ads than ever before, but harder to keep track of what is actually working.
In this MK Aamukahviseura our guest speaker Niels Skovmand (AudienceProject) talks about cross-media measurement, and raises the question: Are you spending your media budget wisely?
In these 30 minutes we’ll cover topics like:
📍What are the key challenges with choosing the right channels for your campaigns
📍How holistic campaign measurement helps you extend reach and increase campaign accuracy
📍How can you understand how different media channels perform to reallocate budgets wisely
If you want to understand how to reach the same amount of people with less budget, join us on Tuesday!
The MK Aamukahviseura is a virtual morning coffee event organized by MarkkinointiKollektiivi, where inspiration is shared with changing guests for all marketing experts. There is a casual discussion about current events, topics and phenomena in the field of marketing.
The MK Aamukahviseura is open to anyone interested in the topic and participation is free of charge.
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